Filtering leads by technology used

The technographics filter finds leads at companies using specific technologies. This is powerful for targeting based on tech stack compatibility.

How it works

Enter a technology name and LinkDeal filters results to people at companies known to use that tool. This works through CrustData's technographics database.

Important: title case required

Technology names must use title case:

• Correct: Salesforce, HubSpot, AWS, Stripe
• Incorrect: salesforce, hubspot, aws, stripe

LinkDeal auto-corrects common variations, but using title case ensures best results.

Cost

The technographics filter adds 10 credits to your search cost. This is because it requires an additional data lookup.

Note: Technographics filter is only available for Post Engagement search.

Examples

CRM targeting:

• Salesforce - find companies using Salesforce
• HubSpot - find HubSpot users
• Pipedrive - find smaller sales teams

Marketing tools:

• Marketo - enterprise marketing teams
• Mailchimp - SMB email marketers
• Segment - data-aware teams

Infrastructure:

• AWS - companies on Amazon cloud
• Snowflake - data-focused organisations
• Stripe - product-led companies

Use cases

Competitive displacement: Find companies using your competitor's product.

Integration selling: Find companies using tools you integrate with.

Stack compatibility: Target companies with tech stacks your product complements.

Combining with other filters

Technographics combines powerfully with job title:

• Salesforce + Sales Operations = RevOps people at Salesforce shops
• HubSpot + Marketing Manager = Marketing managers using HubSpot

This finds highly targeted leads who are likely to understand your product's value.

Limitations

• Not all companies have technographic data
• Newer tools or smaller vendors may not be in the database
• Data updates periodically but may not reflect recent changes